New Book to Help Businesses Harness SEO to Drive Leads and Sales in 2017
‘DIY SEO 2017: Search Engine Optimisation Fundamentals’ Now Available
March 24, 2017 ( datsyn.com) – As businesses begin strategizing new ways to attract leads, traffic and revenue in 2017, author Marco Palmero is releasing a comprehensive guide to beating the competition using search engine optimisation tactics leveraged by industry leading professionals. His new book, “DIY SEO 2017: Search Engine Optimisation Fundamentals” features up-to-date insider secrets on how to secure a first place ranking in major search engine results.
Recent research shows that over 90 percent of web users don’t venture beyond the first page of search results. Additionally, over 50 percent of organic search clicks go to the first link. These statistics alone illustrate the importance of mastering search engine optimisation in order to capitalize on the opportunities that first page placement can offer.
“Learning to effectively and consistently drive targeted and relevant traffic to your website is critical to the overall success of any business,” said Palmero. “My new book goes into the intimate details of the processes that SEO professionals use on a daily basis and provides readers with an easy to follow blueprint to help them become more organically visible in the search engine results.”
“DIY SEO 2017: Search Engine Optimisation Fundamentals” provides an introduction to the fundamentals of SEO, a history and overview of search engines, instructions on how to perform keyword research and step-by-step guidelines on optimizing websites. The book also provides helpful information on the role of link building, social media and blogging in SEO strategies and on the semantic web and SEO troubleshooting.
The book concludes with four bonus chapters, including a chapter on Google Adwords and pay-per-click basics. All of the information featured in the book is actionable and can be implemented for immediate results.